GEO vs SEO: What’s the difference and why it matters
SEO (Search Engine Optimisation) has long formed the foundation of online visibility. It helps businesses rank higher on search engines through strong keywords, quality content, and technical optimisation. GEO (Generative Engine Optimisation) represents the next evolution. As AI-powered tools increasingly answer questions directly, GEO ensures these systems clearly understand, trust, and reference your business. Rather […]
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