SEO (Search Engine Optimisation) has long formed the foundation of online visibility. It helps businesses rank higher on search engines through strong keywords, quality content, and technical optimisation.
GEO (Generative Engine Optimisation) represents the next evolution. As AI-powered tools increasingly answer questions directly, GEO ensures these systems clearly understand, trust, and reference your business. Rather than aiming only to rank on a results page, GEO aims to place your business directly in the answer.
In simple terms, SEO helps people find you, while GEO helps AI recommend you. Businesses that invest in both position themselves strongly for the future of search.
A real-world example:
Imagine a Brisbane business searching online for IT support.
SEO scenario:
They Google “managed IT services Brisbane.” Because your website uses strong keywords, helpful content, and fast load times, your business appears near the top of the search results. The user clicks through and learns more.
GEO scenario:
The same business asks an AI tool, “Who is a reliable managed IT provider in Brisbane for a 20–50 person company?”
Instead of showing a list of links, the AI delivers a direct answer and recommends providers based on expertise, trust signals, clear service descriptions, and real-world relevance. When your content is GEO-optimised, the AI includes your business in that response.